Allure Jewelcraft Jewellery Company Profile


“A thing of beauty is joy forever: It will never pass into nothingness”

Inspired by these words, Allure Jewel Craft, Jaipur top jewelry manufacturer, creates exquisitely crafted, beautiful, and unique fine jewelry.

As a trusted fine jewelry manufacturing partner for Brands & Retailers across 33 countries, all our customers share a close relationship based on mutual trust with our family-owned business.

Smart Arts, based out of Thailand, is dedicated to producing fine high-end jewelry for discerning clientele using high quality natural diamonds, emeralds, rubies, and sapphires.

The Allure Jewel Craft Genesis

Our love for jewelry began with diamonds – which we have been manufacturing and trading since 1985.

Specializing in the production of fancy shaped diamonds, we use a variety of different shapes to bring an additional dimension to our Jewellery.

We produce large quantities of Baguettes, Tapers, Emerald cuts, Asschers, Ovals, Pear, Marquises, Princesses, Cushions, and a variety of side stones.

We pride ourselves as diamond jewelry manufacturers who strive for the highest levels of quality.

Allure Jewel Craft Factory at a Glance:

  • 1-stop service from design to manufacturing (18 karat, 14 karat & Platinum alloys)
  • In-house Creative & CAD jewelry design team
  • Integrated diamond cutting and lapidary
  • Fancy shape diamond specialists
  • RJC, Kimberley process and in-house CVD detection machine
  • QC at every jewelry manufacturing stage
  • Thin and detailed gold finish
  • Inner polishing after filing



It has been said that creativity is only limited by our imagination; …and imagination is infinite! Thus, we imagine, design and create fine pieces of hand-joined flexible jewellery incorporating genuine, high quality diamonds, and precious stones that are perfectly matched for color and brilliance. We perfectly blend traditional craftsmanship with the latest technology to produce exclusive creations that transcend time.


Design…visualizing the idea, taking an inspiration and turning it into a tangible concept. Our CAD designers perfect the shape of each chaton and each component on Matrix Gold. We are equipped with the latest 3D printers from DWS, reducing the lead time to produce new designs and components. Smart Arts Jewellery takes on both OEM (Original Equipment Manufacturer), and ODM (Original Design Manufacturer) initiatives. We wholesale our proprietary designs which are produced in our own Bangkok jewelry factory.


Creation…of the perfect piece of fine jewellery, an experience beyond simple luxury At our fine jewelry factory in Bangkok, we design, model and produce pieces of the finest creations imaginable; from rings and earrings to necklaces and bracelets. Jewelry made in Thailand has long been renowned for quality craftsmanship. With 120 combined years of experience in jewelry design, our talented in-house artists channel ideas and inspiration into technical drawings – pushing the boundaries of imagination.


Our Jewelry Manufacturing

Carried out by true artisans in the craft of jewelry making, all trained to our exacting standards, we create stunning, exceptional pieces that deliver timeless beauty. We cherish delicate, soft, and gentle jewelry that flows gracefully – capturing and transforming light. The complexity of our designs demands intense attention to detail and sets us as one the best Thailand jewelry manufacturers. Our stone setting and quality control are meticulously carried out under microscopes. With a deep understanding of gemstones, and masterful hand joining expertise that ensures joins are virtually invisible, we create exquisite pieces of elegance and charm.

Our commitment to achieving the highest quality in diamond jewelry manufacturing means out team carefully determines the method of joining required between baskets – depending on the size and shape of the stones set, and the flow of the design. This allows us to bring each piece of fine jewelry to life.

Our Diamond Manufacturing

Our output reaches several thousands of carats of fancy shape diamonds every month at our facilities in Thailand and India. Our appreciation of precision diamond cutting allows us to select only the finest fancy shapes – particularly those that must meet exacting sizes. With a substantial stock of fancy shape diamonds, we have an extremely strong platform for wholesale jewelry production at our Bangkok jewelry factory.

As a diamond jewelry manufacturer, we believe in ensuring that every stone used matches in colour and luster. To ensure the flow of the designs are maintained and stones are perfectly matched, we have an in-house diamond & precious stone cutting facility/lapidary. We are proud to be one of the few jewelry manufacturers with a vertical integration from design to finished jewelry creation. It ensures high quality fine jewelry is consistent through each department of our jewelry factory.

Our Lustrous Precious Stones

The deep, lustrous hues of precious coloured stones have always fascinated us. All our colour stones are sourced in Bangkok we select the best precious gems on our table, our light. Top quality, natural, precious gemstones are selected by a well-trained team of assorters, and this process is personally overseen by our Managing Director. To ensure even makes, colour and brilliance, 30%-40% of our stones are recut in our jewelry factory.

Our Jewelry Quality Control

Even though our jewelry is made in Thailand, meticulous international standards of high-quality control are applied at every stage of the process before any piece meets with our high standards of quality control.

Our production director ensures that each finished piece is checked by him personally.

We only use 100% natural diamonds, and we are equipped with state-of-the-art lab-grown/synthetic diamond detection equipment. Each diamond is tested before setting, and after the piece of Jewellery is completed.

This sets us above of the majority of Thailand jewelry manufacturers.

Our Global Presence As A Top Jewelry Manufacturer

We exhibit in all major international trade shows across continents, ensuring that our customers can view our newest collections in person. The largest exhibitions we participated in are; Couture Las Vegas, HKTDC Hong Kong International Jewellery Show, Jewellery & Gem World Hong Kong, Vicenzaoro, and the Centurion Jewelry Show.

Additionally representatives from our company are continuously traveling around the world, visiting you in the comfort of your office/store.

With the current travel restrictions, we have been conducting meetings, and introducing new collections via video conferences.

We are committed to developing partnerships with our clients based on mutual trust and respect. Ready to provide custom Fine Jewelry pieces matching your desires.

Memberships & Accreditations

Finally, we thrive to stay on top of the industry by being part of top associations and organizations;

We have been a long-term member of the recognized Thai Gem & Jewellery Traders Association (TGJTA), the Indian-Thai Diamond & Colorstone Association (ITDCA), the Franco-Thai Chamber of Commerce (FTCC), and are also a part of the Responsible Jewellery Council (RJC)

 “The Responsible Jewellery Council helps companies of all sizes, throughout the jewellery supply chain, meet the rising ethical demands of peers, consumers, financial institutions and civil society.”

We are also strictly following the guidelines set by the Kimberley Process  or the RJC. We only purchase gold from certified suppliers.

Fine Jewellery